Thirty-second commercials during the game cost eight figures, with the spots comprising a cottage industry unto themselves. There’s an entire week dedicated to the lead up, with much of the hype bordering on the ridiculous. This year, the Philadelphia Eagles and New England Patriots will play for a global audience that rates north of 100 million. The Super Bowl is one of the most-watched single-day sporting events in the world. In the process, they created what many consider to be pro football’s first routine halftime show and laid the roots for the most famous yearly performance in sports: the Super Bowl halftime show. The Indians were a marketing gimmick meant to put on a show and help move a product - purebred Airedale Terriers - and for two NFL seasons, they did just that. Too small to host a regulation football game, the Oorang Indians’ home field could barely be called a field - fitting because the team based there could barely be called a team. ![]() After a couple laps, Jim, dressed in slacks and a sport coat that he’d replace with his traditional Native American wardrobe before his next lecture, looked over at his sons with a grin on his face. Time was tight because it was always tough coaxing the rambunctious boys back into the car. ![]() Bill knew by that point that his father didn’t bother stopping in a town unless it brought back good memories. “I can remember many days here,” Jim said, before setting off around the edge of the field. And so it was that, pulled over by the side of State Route 37 in the town of La Rue, Ohio, Bill first heard about the Oorang Indians.Īs the three Thorpe men stepped out of the car on that summer morning, 10-year-old Bill noticed his father seemed lost in thought. Between the stops, where Jim spoke about his athletic feats and his Native American culture, he took time to share memories with Bill and his brother, Carl. ![]() On a nation-wide lecture circuit in 1938, starting from their home in Hawthorne, Calif., the Thorpe family had driven past countless gridirons, diamonds and arenas where the legendary Jim Thorpe, Bill’s father, had competed. In the back seat of his father’s Packard, Bill Thorpe thought he was passing through just another town.
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